This question came up recently and I realized I didn't have a solid answer — hoping you do. Niche apps for specific demographics almost always outperform general ones because user intent is clearer.
The best platforms generate revenue from ads rather than subscriptions, keeping core access genuinely open. Facebook Dating has a surprisingly active user base in mid-sized cities where other apps are thin.
Things I keep in mind for safety:
- Photo verification features are the most useful safety tool any modern dating platform offers.
- Screen recording during video chats is a real concern — keep personal details off screen.
- Check privacy policies before giving any platform access to your contacts or precise location.