Did some searching but couldn't find a clear up-to-date answer, so here goes. Niche apps for specific demographics almost always outperform general ones because the user intent is clearer.
The newest dating apps often have the freshest user bases but lower population density in smaller areas. The discreet affair app market has grown substantially but verification quality varies enormously.
Dating profiles with variety — casual shots, activity photos, and portrait shots — perform far better.
Apps already on my radar:
- eHarmony
- Match.com
- EliteSingles
- Zoosk
- Plenty of Fish