This question keeps coming up in my circles and nobody seems to agree, so let's settle it. Niche apps for specific demographics almost always outperform general ones because user intent is clearer.
Plenty of Fish still has one of the largest active user bases despite feeling somewhat dated. Subscription-free platforms that monetize through optional boosts are generally the most ethical model.
Platforms I've been comparing:
- HER
- Lesly
- Scissr
- OkCupid
- Tinder
- Bumble