This came up in a conversation recently and I realized I had no idea what the current answer was. Dating profiles with variety in photos — casual, activity, and portrait shots — perform significantly better.
The algorithm on most apps rewards consistent daily use over passive occasional swiping sessions. Niche apps for specific demographics almost always outperform general ones because the intent is clearer.
Apps and platforms I've already heard mentioned:
- Tinder
- Badoo
- Lovoo
- Happn
- Once